Parking can be a hassle for business owners to coordinate and customers to deal with, which is why hiring a valet company can not only boost profitability but also remove a lot of the headache that comes with providing parking services. Valet parking gives your guests a convenient and safe way to arrive and leave your premises, and friendly, personalized assistance makes sure they are happy and at ease when they enter your establishment.
A lot goes into running a successful resort, hotel or casino, and at American Parking & Services, we want to ensure you worry less about the logistics of parking and transportation and more about growing the revenue of your business. When your guests trust their vehicles will be in good hands and really feel welcomed, they will be ready to live it up and enjoy whatever you have to offer the moment they step through your doors. Here are a few ways hiring a valet company can increase profitability and help your business run better than ever before.
One main benefit of utilizing valet parking is that it allows for more parking capacity and variability. A valet attendant can double park cars as well as park cars in areas not intended for public parking, allowing for more guests than you could typically accommodate. Guests who self-park may also occasionally take up multiple parking spots or park vehicles in inconvenient or illegal locations, so a knowledgeable valet attendant is better equipped to arrange cars systematically to maximize space.
Relying on a professional to manage and park your customers’ vehicles also allows a great deal of flexibility that can increase customer convenience and satisfaction. If you are hosting a special event, valet parking makes it easy to separate and keep track of what cars are for event participants versus regular patrons, which makes it easier for both parties to arrive and leave efficiently. In the same way, the vehicles for conference attendees or large meetings can be grouped together so that when their meeting or conference ends, they can make a faster, more organized exit.
If inclement weather poses an issue, a valet parking attendant can quickly and easily move a collection of cars from one location to another, preventing them from getting snow, hail or storm damage. The last thing a customer wants is for their car to get damaged by bad weather while they are inside your establishment, and a vigilant valet attendant can ensure that does not happen.
Valet parking also alleviates a lot of the safety concerns a guest might have, like walking to their car alone in the dark or getting hit by other drivers speeding through your lot. With more intentional use of parking space, you’ll also cut down on the worry of strangers wandering throughout your lot and potentially spooking customers leaving or arriving.
Valet parking saves time for your customers, relieving them of the hassle of looking for a parking space or having to walk a long way in the heat or cold. Friendly, personalized service also goes a long way in putting a guest at ease and making sure they are ready to enjoy themselves when they step on to your property.
Depending on the location of your hotel, casino or resort, valet parking can offer distinct advantages. For hotels or resorts situated near a beachfront, valet parking is often preferred by customers to alleviate the headache of endlessly searching for sparse street parking, and many will pay a premium for this convenience. During the off-season, valet parking allows you to offer deals on combined parking and beach access for customers looking for convenient ways to park and enjoy the beach.
In large urban areas parking can also be hard to find, and hourly or overnight parking is often very expensive and frustrating for drivers to deal with. By providing valet service at a slightly lower rate than many inflated parking options around you, you can be sure guests will choose not only the convenience and security of a valet but the added savings as well, thus providing higher profitability for your business.
While parking can often be a hassle for both business owners and potential customers, utilizing valet parking can be very profitable and can help grow both your client base and your bottom line. Providing friendly, exceptional valet service helps transform your first-time guests into returning ones.
At American Parking & Services, we have more than 40 years in the parking management industry and have worked with some of the biggest names in the hospitality, healthcare and entertainment industries. We valet and charter more than 900 special events annually, from intimate gatherings to premier events attracting guests in the thousands. Over the years we have grown exponentially, and we are now in over 80 locations across the Southwest and employ over 600 employees.
Our foremost concern is still providing exceptional, top-notch service to any guest who walks through your doors. The moment a customer steps on your property we want to ensure that they have a 5-star experience, and make sure each and every guest who stays at your hotel, resort or casino receives the VIP treatment.
Contact our Division Manager at 503-861-9182 for pricing and a customized program.